“After a long-awaited period since the announcement, Korean Yellow Melon (Chamoe – Korea Melon) — a premium fruit from the land of kimchi — has officially arrived in Vietnam and is now taking major supermarket chains across the country by storm.”
Imported and distributed by Hand & Hand Co., Ltd., the yellow melons are now available at reputable retail chains such as CoopXtra, Finelife, An Nam Gourmet, 3 Sạch Food, Menas Mall, and more, ready to serve Vietnamese consumers.
Welcomed by Experts and Consumers Alike
In early April, the official launch event for Korean Yellow Melon was held with the presence of the Ambassador of the Republic of Korea to Vietnam, representatives from the Korea Agro-Fisheries & Food Trade Corporation, and official importers.
This event not only marked an important milestone in agricultural cooperation between the two countries but also showcased Vietnam’s strong potential as a market for premium fruit products.
The presence of yellow melons in modern distribution channels makes it easier for consumers to access and reflects a commitment to quality at every stage — from importation and storage to display and sales.
Unique Flavor and Texture – Over 12 Brix Sweetness, Crisp and Refreshing
Korean Yellow Melons are unlike any other melons previously available in Vietnam. Featuring a golden yellow skin with distinctive white stripes, a crisp texture, and a refreshing, delicate sweetness, this fruit easily wins over both children and the elderly.
Notably, only melons that achieve a sweetness level above 12 brix (with seeds averaging over 18 brix) are selected for the market, ensuring their signature flavor and top quality.
A special feature: the Korean Yellow Melon can be enjoyed with its seeds, offering a complete, mildly sweet, and unique taste experience.
No ripening time needed, no worries about quick spoilage — these melons are ready to eat right after purchase.
Premium Origin and Strict Quality Control
The Korean Yellow Melon, known locally as Chamoe, is a pure Korean variety, scientifically named Cucumis Melon, belonging to the same family as cantaloupes — but with distinct flavor and characteristics.
Only certified farms in Korea are authorized to export this fruit.
About 80% of Korea’s yellow melon production comes from Seongju province, a region renowned for its climate and soil, ideal for growing internationally standardized melons.
Every year, Korea produces around 200,000 tons of yellow melons, with the peak season lasting from February to May — the period when Vietnam imports the highest quality batches.
Nutritious and Ideal for Everyone — Especially Pregnant Women
Besides its delicious taste, the Korean Yellow Melon stands out for its rich nutritional value.
It is high in Vitamin A, Vitamin C, Potassium, and especially Folic Acid, making it excellent for pregnant women and those recovering their health.
Additionally, its abundant water content helps to hydrate, detoxify, and cool the body during hot weather.
The natural sugars in the yellow melon also help boost energy and relieve stress, making it an ideal choice for those who exercise regularly or work under intense pressure.
Yellow Melon — A New Choice for Modern Lifestyles
Thanks to its strong presence on social media, the Korean Yellow Melon is quickly becoming a trendy fruit among young people and modern families in Vietnam.
Beyond being a delicious dessert, it can also be used in salads, juices, or creatively incorporated into Korean, Western, and Asian-style desserts.
Hand & Hand Co., Ltd. is committed to continuously delivering high-quality batches, ensuring freshness from Korean farms straight to Vietnamese consumers.
Visit your nearest supermarket chain to grab these delicious, refreshing, and nutritious Korean Yellow Melons — a natural gift for you and your family’s health!
For more information, please contact:
- Official importer and distributor: HAND & HAND CO., LTD.
- Ho Chi Minh City Office: 474 To Ngoc Van Street, Tam Phu Ward, Thu Duc City, Ho Chi Minh City
- HCMC Distribution Contacts: 098 8100 037 – 098 736 3258
- Hanoi Office: 438, Alley 1/56, Dai Linh Street, Trung Van Ward, Nam Tu Liem District, Hanoi
- Hanoi Distribution Contacts: 035 996 7980 – 097 374 8910
- Facebook: https://www.facebook.com/handhandfruits
- Website: https://www.handhand.com.vn
