NH Nonghyup Trading has partnered with Hand&Hand to promote the new Korean red grape variety Gloorista in Vietnam, marking another step forward in diversifying Korean grape products in the local market.
Developed in Korea, Gloorista stands out for its large berries, high sweetness of 20° Brix or above, and good storage capability, making it well suited to the premium fruit segment.
Promotional activities were carried out at more than 50 retail outlets, including Annam Gourmet and other retail chains in Vietnam, introducing the distinctive qualities of this new grape variety to local consumers.
Notably, Hand&Hand has developed the product under its Sweet Luck brand, establishing a distinctive brand identity for Gloorista red grapes in the Vietnamese market.
Hand&Hand – Connecting the finest international fruits with Vietnam and building distinctive brand value.
Read the full article here: https://www.ajunews.com/view/20261011214945112
