In the journey of developing the imported fruit industry, every trip is more than an opportunity to explore the market. It is also a chance for Hand&Hand to gain a deeper understanding of the values and dedication behind the quality of each product.
Recently, Ms. Tu – Sales Team Leader and representative of Hand&Hand – participated in the “ASEAN SNS Influencer Invitation 2026” program in Korea, alongside representatives from the Philippines, Singapore, Thailand, and Vietnam.
UNDERSTANDING VALUE FROM THE SOURCE
During her visits to Korea’s modern farms and greenhouses, Ms. Tu had the opportunity to gain first-hand insights into cultivation practices, production techniques, and the rigorous standards behind high-quality agricultural produce.
For Hand&Hand, these experiences offer valuable perspectives. Behind every product lies not only quality, but also the dedication of farmers, the story of its growing region, and values cultivated and passed down through generations.
CONNECTING – ENGAGING – SHARING
The journey was further enriched by opportunities to connect with Miss Vietnam Kỳ Duyên and Miss Grand Vietnam Đoàn Thiên Ân.
These encounters went beyond meaningful exchanges, creating connections between agriculture, culture, and communications, while contributing to greater awareness of Korean agricultural produce across the ASEAN region.
For Hand&Hand, every connection is an opportunity to learn, build meaningful relationships, and strengthen a lasting bridge between Korea and Vietnam.
From farm to table, Hand&Hand connects not only quality products, but also the values and stories behind them.
