In just the last few years, Korean Shine Muscat grapes have created a sensation in the imported fruit market in Vietnam. From a premium fruit only found in specialty stores, Shine Muscat grapes are now widely available in supermarkets and fruit stores, becoming a familiar choice for many Vietnamese families.

More than just a delicious fruit, Korean Shine Muscat grapes represent a modern lifestyle that prioritizes health, quality, and the enjoyment of the fruit. Therefore, many people consider them the new “national fruit” of the imported fruit market.
What makes Korean Shine Muscat grapes so popular?
The first striking feature of Korean Shine Muscat grapes is their large, round, and beautifully emerald green clusters. When eaten, the thin skin allows for direct consumption, while the flesh is crisp, firm, and juicy.

In particular, the natural, light floral aroma combined with the subtly sweet taste sets Shine Muscat grapes apart from many traditional grape varieties. Their high sweetness, without being overpowering, makes them suitable for a wide range of people, from children to the elderly.
Nutritional Value of Shine Muscat Grapes
Beyond their appealing flavor, Shine Muscat grapes contain many nutrients beneficial to health, such as:
• Vitamin C to boost immunity.
• Vitamin K to support bone health.
• Antioxidants to protect cells.
• Fiber to support the digestive system.
• Potassium to maintain cardiovascular function.
Thanks to these values, Korean Shine Muscat grapes are increasingly chosen for daily family meals and have become a luxurious gift for holidays, Tet (Lunar New Year), and important events.

Why have Shine Muscat grapes become the “national fruit” in Vietnam?
The Vietnamese consumer market is strongly shifting towards high-quality products with clear origins and health benefits. In this context, Korean Shine Muscat grapes almost fully meet the criteria that consumers desire.
Not only are they popular with young people, but this type of grape also wins over families with young children thanks to its seedless nature, ease of eating, and natural sweetness. At the same time, the development of supermarket systems and reputable import companies has made Korean grapes more accessible to consumers with guaranteed quality.
Today, the image of bunches of Korean Shine Muscat grapes appearing in high-end gift baskets, family meals, or parties has become extremely familiar. This shows that this fruit is no longer a luxury item but has become a popular choice for many Vietnamese people.
Future Trends in Imported Fruit Consumption
Vietnamese consumers are increasingly prioritizing imported fruits with clear origins, high quality, and nutritional value, creating opportunities for reputable import companies like Hand&Hand to thrive.
To bring the best quality Korean Peony Grapes, Hand&Hand has built long-term cooperative relationships with reputable growers and export partners in Korea. Direct connection with growing regions allows the company to proactively select grape batches that meet standards for ripeness, flavor, and quality, while ensuring transparent origin from the harvesting stage.

Through its partnership with Korean growers, Hand&Hand not only brings fresh, authentic Peony Grapes but also contributes to bringing high-quality agricultural products closer to Vietnamese consumers, building trust through transparency and commitment to quality.
For more information, please contact:
- Official Importer and Distributor: HAND & HAND CO., LTD.
- Ho Chi Minh City Office: No. 474 To Ngoc Van Street, Tam Phu Ward, Thu Duc City, Ho Chi Minh City
- Ho Chi Minh City Distribution Contact: 098 8100 037 – 098 736 3258
- Hanoi Office: No. 86, Alley 1/56 Dai Linh, Dai Mo Ward, Hanoi
- Hanoi Distribution Contact: 035 996 7980
- Facebook: https://www.facebook.com/handhandfruits
- Website: https://www.handhand.com.vn
