Academic exchange – Trade connection – Spreading the value of international agricultural products
Within the framework of the official visit to Vietnam (15-20/03/2026) of the Backpack Journalism Program – Edward R. Murrow School of Communication, Washington State University (WSU), Hand & Hand (H&H) Company is honored to welcome a delegation of lecturers and students to visit, work and exchange scholars in Ho Chi Minh City.
Joining the delegation was Ms. Alison Boggs – Lecturer, Edward R. Murrow School of Communication
Washington State University, with students majoring in Journalism: Andrew Perdue, Olivia Soliz, Grace Harvey and Amadis Popa. Accompanying the visit was also a group of students from HUTECH University, creating an open and dynamic atmosphere of international exchange.
In-depth exchange on the Washington apple market in Vietnam
At the meeting, Mr. Kim Min Gu – Director of H&H Company shared a lot of practical information around:
- High-end imported fruit market in Vietnam
- Consumer Trends and Customer Behavior for Washington Apples
- Outstanding apple-like marketing ideas like Cosmic Crisp
- The company’s business activities and strategies.
- The impact of export activities on local supply chains and partners
The student delegation directly recorded, interviewed, and surveyed the product distribution and display process – serving the multi-platform journalism works scheduled to be published in Washington state.
Hands-on experience – Cross-cultural connection
Not only stopping at professional exchange, the meeting is also an opportunity for students of the two universities to enhance interaction and expand educational cooperation opportunities in the future.
Featured images at the meeting
1. Field trip and video recording at the product areaThe delegation learned about H&H’s products, packaging and distribution system of imported fruits.
2. In-depth discussion and interview session with H&HOng Kim Min Gu’s Board of Directors to share information about the market, strategy and development orientation.
3. Souvenir photo at HAND & HAND headquarters – Fresh WorldThe moment marks the cooperation and meaningful connection between the parties.
Towards sustainable cooperation
The tour is not only academic but also contributes to:
- Promoting a deeper understanding of international agricultural trade
- Strengthening connections between Vietnamese businesses and U.S. educational institutions
- Opening up opportunities for future media cooperation, training and market development
H&H would like to thank the Washington State University delegation and HUTECH students for taking the time to work and sharing valuable perspectives.
We believe that this will be the beginning of more meaningful cooperation activities in the coming time.
